Reporting a 60% EBITDA gain for the fiscal year, Burger King is looking to re-enter the stock market. When Diageo sold it in 2002, Burger King went private, but the company struggled to maintain its position as the second largest player in the burger market. See July 12, 2004 blog entry. Based on the strong gains, Burger King's CEO announced that an IPO for the company may come in this fiscal year. The Brand Autopsy Blog reprinted a Wall Street Journal interview with Brenneman on his successful strategy in May 2005, available here.
Posted by franchiselawblog at September 27, 2005 12:59 PM