November 14, 2005
Marriott International Implements New Policies To Protect Trademarks
Marriott International recently announced new guidelines for online travel companies marketing and selling Marriott hotel rooms. The "Standards & Guidelines for Online Marketing Using Marriott Trademarks" are intended to curb abuse of the Marriott trademarks and prohibit travel companies from using Marriott marks in the text or title of any paid ads or on a website without the company's permission. Under the guidelines, Marriott will provide notice to violators before pulling authorization to sell Marriott accommodations, withholding commissions and/or filing infringement lawsuits. The guidelines apply to the Marriott, JW Marriott, Renaissance, Courtyard, Residence Inn, Fairfield Inn, TownePlace Suites, Springhill Suites, Marriott Vacation Club, Ritz-Carlton, ExecuStay and Marriott Executive Apartments brands.
Posted by franchiselawblog at November 14, 2005 03:27 PM