April 07, 2008
Long Live the Whopper
After pulling a prank that led customers to believe the Whopper was dead (see earlier blog posting), Burger King has announced plans to open smaller restaurants called the Whooper Bar that will be focused on its top-selling sandwich. According to this article, the Whopper Bar will have fewer items on its menu than regular Burger King locations and will be located in areas with little space such as airports, casinos and strip malls, Burger King plans to introduce the concept to franchisees in May and hopes to open several franchise and company-owned stores by the end of this year.
Posted by franchiselawblog at April 7, 2008 02:35 PM