April 07, 2008
Would You Like an Oil Change with Those Brakes?
Midas, Inc. has acquired the assets of G.C. & K.B. Investments, Inc. and its affiliates, the franchisor of 181 SpeeDee quick-lube and automotive maintenance shops in the United States and Mexico. SpeeDee’s U.S. retail sales are comprised mostly of oil changes and other fluid replacements, with brake services serving as a small component of its business. In contrast, brake services account for nearly 40 percent of sales at a typical Midas shop, with only six percent sales in oil changes and other fluid replacement services. According to this article, the acquisition is part of a co-branding strategy, and the company plans to add Midas brake services to existing SpeeDee locations.
Posted by franchiselawblog at April 7, 2008 02:54 PM